Through a series of short explainer videos, the campaign explores common types of fraud, reveals the tactics criminals use to appear legitimate, and provides practical advice to help protect your money, personal information and accounts.
By increasing public awareness, the campaign aims to build confidence, encourage vigilance and support fraud prevention across the UK.
Romance fraud
Romance fraud often begins with what appears to be a genuine relationship. It can happen to anyone, and can be especially convincing when you're looking for connection or company. This video explains how fraudsters build trust, the warning signs to look out for, and what to do if you suspect you or someone you know may be being targeted.
Phishing fraud
Phishing fraud relies on deception to steal personal information, financial details or money. From fake delivery notifications to contact claiming to be from your bank, it can take many forms. This video explains how phishing attempts work, the warning signs to watch for, and the steps you can take to keep your information and money safe.
Impersonation Fraud
Impersonation fraud occurs when scammers pretend to be a trusted person or organisation, including banks, police officers and government agencies, to gain your confidence and steal money or information. This video explains how these scams work, the warning signs to be aware of, and the steps you can take to stay safe.
Investment fraud
Investment fraud occurs when criminals promote fake or misleading investment opportunities, often promising high returns with little or no risk. These scams can be highly convincing, using professional-looking websites, social media adverts and persuasive sales tactics to gain trust. This video explains how investment fraud works, the warning signs to look out for, and the steps you can take to protect yourself before investing.
